The Bluebird has long been a special place to me, ever since I could walk I've been watching this space and seen it being used as everything from a luxury furniture store to Sainsburys and it's fascinating to see the changes. The latest use, as a luxury clothing retailer, is definitely interesting. The space is light, airy and beautiful in a kind of industrial grunge type way but there are no permanent fixtures. The jewellery is stored in old museum cabinets and all the racks on which the clothes are hung are just placed in the space. I think this gives the appearance of a pop up shop as nothing has really settled into it's place and looks like it's still in the process of being merchandised. The stock itself is a great selection with pieces from the likes of Acne and Isabel Morant with a vintage selection at the back of the store and a miniature denim department stocking just Victoria Beckham and J Brand. As a premium retailer it isn't doing a bad job as it provides a relaxed atmosphere a light space and great product however the staff are either invisible or unhelpful as though they aren't interested in selling anything which really does make shopping here a bit of a turn off.
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