Set up more like a magazine's website than a webstore, NET-A-PORTER's focus is undoubtedly high end. It focuses on delivering the most premium labels such as Dolce and Gabbanna, Alexander McQueen, Prada and many more whilst along side it producing 'edits' offering as much information on trends and how to wear.
These edits are actually invaluable to the website as not only does it draw more eyeballs and increase the amount of time spent by each user on the website but it makes finding the kind of product you need much easier within it's vast and sometimes dizzying offering.
All in all I would say that NET-A-PORTER has everything you want but can be hard work to navigate.
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