Selfirdges is very much a store built for tourists, it's set up is such that the typical expensive brands sought after by tourists such as Prada and Louis Vuitton Handbags, fine jewellery and perfume can be accessed really easily on the ground floor straight from the street. Unlike Browns or Libertys there is no focus on promoting British designers or up and coming designers instead it focuses on supplying the typical that will sell to tourists with limited designer knowledge who just want to impress their friends back home with a low tax high end designer product. The general set up is reminiscent of Bloomingdales in New York with the high end stores getting their own little pods to turn into their own little stores and the lesser brands being set up like any other department store. The more money you are willing to spend the nicer an environment they will provide you with (apart from designer handbags which is just a thoroughly unpleasant experience) with Alexander McQueen presented like art work and Miss Selfridges presented mostly on the floor.
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